Five Facets of Photography – Ideas that Changed Photography: Marketing/Advertising

Edward Steichen, Art et Decoration, 1911

Advertising in the 19th century relied mainly on the power of the description of the product’s excellence and occasional unconvincing illustrations.  Recognition of the value of pictures, the improved technology of reproduction and the growth in newspapers and magazines provided a great stimulus for photography.  Kodak was an early exploiter of this.  The magazine Art et Decoration was the first to publish fashion photographs in 1911.

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